Consulting

For Teachers | For Studios | Teacher Trainings and Specialty Events  | Who We Are What is the business of yoga?  How do we successfully marry our love of yoga and the desire to live by yogic precepts with the reality of a competitive marketplace and the need to survive and thrive financially? With over a decade of experience in yoga business, and expertise in not only teaching but management, marketing, customer service, creating a yoga community, and effective organizational systems, Beverley is uniquely positioned to help yoga teachers and studios build their businesses and prosper efficiently, effectively, and with integrity – and have fun while doing it! The Business of Yoga will guide you as you explore and refine your “brand”, your vision, and your goals.  What do you have to offer that no one else does?  What makes you or your studio uniquely successful?  Learn the core skills of running a successful business, whether you are a brand-new teacher, an experienced teacher expanding your career into specialty pursuits, a start-up studio or an established studio looking to recharge your business.  Inspire and empower yourself while growing your bottom line. Partner with Beverley to gain greater mastery of your time, realize your goals, increase your profit and your quality of life! Core skills you’ll learn include: How to clarify your vision and create a mission statement Productivity and good business habits How to “work smart” for increased profit, flexibility and quality of life Maintaining and improving student relationships Creating an image / finding and marketing your “brand” How to position yourself / your studio in today’s competitive yoga environment Effective collateral Advertising, guerilla marketing, internet marketing Generating and maintaining new students Creating a community / Networking For Teachers / Sole Practitioners: Finding your niche/Specialization Collaborating with other teachers, studios and programs Studios: Promotions and specials Using technology to manage your business Creating additional sources of revenue (retail, workshops, Teachers Training) Management skills For Teachers | For Studios | Teacher Trainings and Specialty Events  | Who We Are